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Bubba The Love Sponge Flips WHFS To WBRN - Bubba 98.7, No Rules Radio PDF Print E-mail
February 2, 2015


TAMPA - It's war, people. War, I tell ya.

BUBBA THE LOVE SPONGE, who's been having fun with his return to the market, unveiled the new format on BEASLEY BROADCASTING WHFS-F/TAMPA-ST. PETERSBURG as BUBBA 98.7 "No Rules Radio," with new calls on the way of WBRN.

CARL HARRIS will serve as the station’s PD, and can be reached at  This e-mail address is being protected from spambots, you need JavaScript enabled to view it .

The music, BUBBA told listeners this morning, will be "anything that I like.  Seriously ... that's the forma t... it's me.  It's what I like.  It could be KURTIS BLOW's 'Basketball' and AC/DC's 'You Shook Me All Night Long.'"  He also suggested that he could even play CW MCCALL's "Convoy" and said that while other stations are programmed by corporate people, "we have ownership in this radio station.  What we sez, goes."

ALL ACCESS was told the station will include artists such as AC/DC, METALLICA, RED HOT CHILI PEPPERS, PEARL JAM, LED ZEPPELIN, STONE TEMPLE PILOTS, LINKIN PARK, GREEN DAY and FOO FIGHTERS. Also, the format includes songs chosen by BUBBA himself which range from artists like EMINEM, NOTORIOUS B.I.G., DR DRE, JERRY REED, PUBLIC ENEMY, C.W. MCCALL, LL COOL J and many others.

The lineup will include BUBBA 6-10a (ET), commercial-free music 10a-noon, "MANSON'S Greatest Hits," "a work in progress" with "elements" from BUBBA's sidekick MIKE "MANSON" WATERS noon-3p, and BUBBA sidekick character "NED" a/k/a "NEDLY MANDINGO III" (also played by MANSON) for afternoons 3-7p.

EVP/Operations BRIAN BEASLEY commented, “BEASLEY has entered new territory with today’s announcement.  The music, personalities and bits will all be the creative responsibility of the station’s morning show host, BUBBA THE LOVE SPONGE. We hope the listeners will be thoroughly entertained by the new direction of the station.”



Bubba the Love Sponge returns to local airwaves — in full attack mode
  Reporter-Tampa Bay Business Journal
Jan 5, 2015, 2:53pm EST

TAMPA - It's war, people. War, I tell ya.

Bubba the Love Sponge Clem returned to the Tampa Bay airwaves Monday morning — on WHFS-98.7 FM, as was expected. He and his on-air cohorts spent their first few hours hurling taunts and insults at his morning show rival, Mike "Cowhead" Calta, who took Clem's spot at WHPT-102.5 "The Bone."

The two personalities, who characterize themselves as bitter enemies, spoke by phone on the air. According to Clem, Calta said on the radio that he would punch Clem in his "fat face."

Adding a bit of theater to the war of words, Calta parked his tour bus — which touts his radio show and his band, Pitbull Toddler — outside Clem's studio off Cypress Avenue in Tampa's Westshore area.

Inside the studio — which is tricked out like a nightclub with full bar and stage — staffers walked around in camouflage T-shirts emblazoned with "Operation Bury the Bone."

Clem was perched, throne-style, at his workstation, which has the trappings of a DJ booth, while his sidekicks sat at floor level facing him.

Just after 9 a.m., Clem hosted the media for an on-air Q&A.

He confirmed some things that have been widely reported, and offered a few further details:

Cox fired him (not his words) in August and paid him his "seven-figure" compensation to stay off the air until Dec. 31.

He was wooed by Clear Channel's iHeartRadio and gave serious consideration to returning to WXTB-FM "98Rock," where he started his Bay area career. CBS radio was also part of the "bidding war," Clem said.

When CBS vacated the market by swapping stations with Beasley Broadcast Group, Beasley vied for his services "in the 11th hour," Clem said. "And gave me an offer I couldn't refuse."

Clem did not provide financial details of his deal with Beasley.

He did reveal that the new operator, which owns six Tampa Bay stations, is building 98.7's programming around Clem's a.m. show, and will have a plan in place by February.

Asked if his talk-intensive show could change, perhaps to include music, Clem said he was not sure, although he has final say-so. "We have veto power over the format they pick," he added, referring to Beasley. "At the end of the day, we're kind of our own bosses."

Clem also alluded to a potential move to another dial position owned by Beasley. That is widely believed to be WRBQ-FM (Q-105), which has a much stronger, market-wide signal than WHPT. 



Bubba The Love Sponge Clem returning to Tampa airwaves
10 News Staff, WTSP
12:42 p.m. EST January 2, 2015

TAMPA - Bubba the Love Sponge Clem will return to Tampa Bay radio waves on Jan. 5 to WHFS-98.7 FM after departing from The Bone 102.5 in August of 2014.
To celebrate his return, Bubba is teaming up withKer's WingHouse Bar & Grill to add some 'spice' to their menu with the addition of 'Bubba Style Wings'. 
"This is a man's man wing," explains Bubba the Love Sponge Clem. "It's big, meaty and definitely not for wimps."
All 24 WingHouse locations are now serving the unique wings which are double-breaded, double-sauced in WingHouse's famous Dallas Sauce and all drum.
"Bubba the Love Sponge Clem has a huge following, so this offers an opportunity for his fans and everyone else to enjoy, what I must admit, are delicious wings he developed," says Crawford Ker, CEO and founder of Ker's WingHouse Bar & Grill.
"It's really an honor," Bubba adds. "I'm a huge fan of WingHouse, so I've been ordering wings made this way for a long time now. I can't wait for everyone to taste the deliciousness for themselves."